May 28, 2025

Brussels, Belgium – The results of the 2025 EU Media Poll, once again place POLITICO at the top of the ranking of most influential EU media, ahead of the Financial Times and Reuters.

Burson’s press release and the full report.

While media influence in Brussels is diversifying, established outlets like POLITICO, the Financial Times, and Reuters remain at the top — with 86% of MEPs continuing to consider POLITICO influential, the highest of any outlet surveyed.

Despite a general decline in influence scores across the board, POLITICO stands out for its insider access, timeliness, and editorial speed, which remain key drivers of its impact. As the Brussels media landscape becomes more fragmented, POLITICO’s trusted reporting and access to decision-makers continue to solidify its role as a leading player in EU news.

“We have been recognized for what sets us apart: our speed, our insider access and our deep expertise.” says Goli Sheikholeslami, CEO of POLITICO. “These aren’t just observations but a reflection of the real impact of our work and the standards we uphold every single day.”

“I’m proud that POLITICO remains the leading voice in European political journalism,” adds Senior Executive Editor, Europe, Kate Day. “This recognition is the result of the outstanding work of our team and their commitment to delivering world-class coverage from the heart of Brussels.” 

The EU Media Poll is based on a survey of 175 EU influencers – including EU officials, MEPs, and Brussels opinion formers – conducted independently by Savanta between November 2024 and April 2025.

About POLITICO 

POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, which informs the most influential audience in the world with insight, edge, and authority.

Founded in 2007, POLITICO has grown to a team of more than 1000 journalists and media professionals across North America, and Europe. In October 2021, POLITICO was acquired by, and is a subsidiary of, Axel Springer SE.